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Savage Macbeth Wins Prestigious Start-Up Award

20th March 2023


Savage Macbeth, a new negotiation skills and commercial conflict resolution business, has won the Federation of Small Businesses (FSB) East of England Start-Up Business of the Year award for 2023.


Twelve awards were contested, with Savage Macbeth winning the East of England Start-Up category, beating six other finalists. The awards took place at Rowley Mile Racecourse, Newmarket on the afternoon of Friday 17th March with approximately 200 people in attendance from a variety of small businesses.


The FSB Awards celebrate the achievements and contributions of small businesses and the self-employed across the UK.  As the largest event of its kind in the small business calendar, the awards attracted over 3,000 entrants in 2023.


Savage Macbeth has been in business since January 2021, created during the Covid 19 pandemic. The company provides negotiation skills and commercial conflict resolution, helping clients to develop their negotiation and commercial conflict expertise. Clients build confidence and skills, integrating emotional intelligence with insights, concepts, process and practice.


Sam Macbeth, Chief Negotiation Officer and co-owner of the business said,

“Starting a new business in the middle of a pandemic wasn’t easy – you didn’t know for sure what the world was going to look like after. We reminded ourselves that conflict in business, and in life, is part of the human condition. With our knowledge and skills, we backed ourselves to build something better than the competition that would meet the challenges of today and the future. So far, the feedback shows that we’ve definitely made a great start”.


Having won the regional award, Savage Macbeth will now compete against other regional winners in the prestigious UK finals in May 2023. This offers the chance to be crowned the UK Small Business of the Year. Entrants will be judged by a panel of leading business experts with a wealth of experience in their industry.


For more on Savage Macbeth, visit

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